Thursday, February 16, 2012

Bracing ourselves...

First of two days thrashing out UK Now festival roles & responsibilities, content & comms, and a thousand and one practicalities that are now real and imminent. We have chosen a hotel in the south-east of the city, built around a small temple. In fact, we're in what was once the main hall. A stone Buddha smiles benevolently at us as we chew the cud, an icey wind blowing outside. There are 30 of us, Arts and PR colleagues (mainly female, just a handful of blokes), from our five offices in China, all touchingly, reassuringly passionate about the project.

Given that only a smidgen of China's 1.3 billion people will physically experience the 100+ events we've got lined up, the digital aspect is key. It never ceases to amaze me how much time websites take to get right. We've been working on it for six months and there are still so many issues to sort out - to say nothing of the mobile phone app, social network sites, virtual exhibition etc. Anyway, a good, productive, practical day's work.

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