Thursday, May 12, 2011
So, we have a logo for the UK Now festival. Did it in a month, which was pretty quick all things considered: brief, tender to five China-based companies, pitches, focus groups, approvals, tweaks... all done in time for a reception this evening for the great and the good. I think it works well: a skew-whiff Union Jack with Olympic colours, bit of blue-patterned Chinese porcelain, and title in both languages, although the Chinese actually translates as something like 'Britain seen through the arts' which is perfect. Sounds straigtforward but these things are always much harder than you think and there's always someone who'll take issue with it. Since you ask, it was domne by the Beijing office of Ogilvy - who masterminded the Burberry event a few posts ago.