Wednesday, April 20, 2011


We were talking at breakfast this morning about possible alternatives to cereal. For as long as I can remember, I've always had a bowl of something with milk in it. Cornflakes, Rice Krispies, Shreddies, Weetabix... I probably had Sugar Puffs and Frosties too, with free gifts.

Was it in the 80s that the high-fibre, low-cholesterol, vitamin-laden health kick came in?  Whatever, I'm happy to have Fruit&Fibre or muesli, with strawberries (serving sugestion) as part of a good old 'well-balanced diet' and knowing that breakfast is the 'most important meal of the day'. But you can still get sickly-coloured, mickey-mouse-shaped, uber-artificial if you want it. Look down the cereal aisle in any supermarket and the choice is amazing, ridiculous even.

But back to the issue. The trouble with eating cereal in China is that it's all imported and very expensive. Around £5-7 a packet. So we may need to change to rice porridge (congee) or soy bean milk soup. Or a fry-up?

1 comment:

  1. Once at work, we designed a chocolate flavoured, dinosaur shaped cereal carton for the Russian market. And because they wanted it very western, all the text was in English. I often wondered what the Russians actually thought they were, as they didnt really look like anything.