Sponsorship

Alert: potentially dull post!  This morning we held our first meeting with the China offices of the companies (HSBC, Standard Chartered Bank, Diageo, Norton Rose, Burberry, Prudential...) who are the main sponsors of the UK Now fest. Up until now, it's all been at the London end as they're the ones holding the purse strings. Good to give the local offices the rundown of where we are with everything. They all seemed pretty impressed. And in the afternoon we struck a deal with Tom, a very well-connected Beijing-based Brit, who's going to chase some more money, particularly from Chinese companies. We need it and it's out there - we just don't have enough in-house capacity to go get it.