Reaching millions (hopefully)

Inspiring all-day workshop with the team from Ogilvy to brainstorm the PR for UK Now fest. If we can afford it and find the staffing and everything falls into place, then the website alone is going to be amazing. And then there's the links with all of the Chinese social netwrking sites, opening event, media strategy, and basically getting as many people as possible engaged with the festival, online and of course offline (the events themselves, real things lest we forget them). Great to talk with creatives and come up with whacky ideas. It's all becoming a little more real.