Air Bridges at Lunch

Nursing a hangover, managed to get through a meeting with Shanghai's Cultural Bureau, a thank you lunch for some UK Now sponsors, a couple of internal meetings, and a long session with Ogilvy on turning our temporary festival website into a permanent non-festival site. At the lunch I sat next to a Chinese chap from HSBC who turned out to be Hertfordshire born & bred, didn't speak Mandarin and was called Calvin. He told me the story of how HSBC cornered the market on air-bridge advertising. It wasn't some well-thought through, year-long piece of marketing strategy; it was from a lunch, just like the one we were having.