We were talking at breakfast this morning about possible alternatives to cereal. For as long as I can remember, I've always had a bowl of something with milk in it. Cornflakes, Rice Krispies, Shreddies, Weetabix... I probably had Sugar Puffs and Frosties too, with free gifts.
Was it in the 80s that the high-fibre, low-cholesterol, vitamin-laden health kick came in? Whatever, I'm happy to have Fruit&Fibre or muesli, with strawberries (serving sugestion) as part of a good old 'well-balanced diet' and knowing that breakfast is the 'most important meal of the day'. But you can still get sickly-coloured, mickey-mouse-shaped, uber-artificial if you want it. Look down the cereal aisle in any supermarket and the choice is amazing, ridiculous even.
Once at work, we designed a chocolate flavoured, dinosaur shaped cereal carton for the Russian market. And because they wanted it very western, all the text was in English. I often wondered what the Russians actually thought they were, as they didnt really look like anything.
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